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WORK WITH ME

Photo of Catherine Rollerson sitting behind a desk with a laptop, notebook and pen.
Copy By Catherine Ltd logo

Strategic Support & Powerful Messaging to Grow Your Business

If you need compelling copy, brand clarity, or a long-term business strategy, I’m here to help.


Running a business can feel overwhelming - especially when you’re juggling marketing, messaging, and growth plans. That’s where I come in. I offer expert copywriting, brand positioning, and strategic business planning to give you the clarity, confidence, and tools to take your business to the next level.

I offer three core services designed to give your business the strategy, positioning, and messaging it needs to stand out, connect with the right audience, and drive growth.

3 Ways to Work With Me

Click on your preferred option below to learn more:

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COPYWRITING SERVICES

WORDS THAT WORK FOR YOUR BUSINESS

Your messaging matters. If you're launching a new website, refining your marketing, or improving conversions, I write copy that speaks directly to your audience and drives action.

​

  • Website Copy – Clear, compelling words that showcase your brand and convert visitors into customers.

​

  • Sales & Landing Pages – Persuasive messaging that turns interest into action.

​

  • Email Marketing – Nurture relationships, boost engagement, and increase sales.

​

  • Social Media Content – Strategic posts that attract and connect with your ideal audience.

​

And much more…

 

Best for: Business owners who need copy that connects, converts, and sells.

​

P.O.A.

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BRAND POSITIONING

DEFINE YOUR MESSAGE, STAND OUT IN YOUR MARKET

Struggling to explain what makes your business different? I help you develop a clear, compelling brand message that attracts the right people and sets you apart from the competition.

​

  • Ideal Customer Clarity – Understand exactly who you’re targeting.

​

  • Brand Story & Messaging – Create a message that resonates.

​

  • Unique Value Proposition – Pinpoint what makes your business stand out.

​

  • Marketing Strategy Alignment – Ensure your messaging is working across all platforms.

​

 

 

 

 

Best for: Businesses that need a strong, consistent brand presence to attract more of the right customers.

​

Priced from $1,250 + GST

New Zealand Dollars

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BUSINESS STRATEGY

THE 12-MONTH GROWTH BLUEPRINT

If you’re serious about growth but don’t know what steps to take next, this strategic business planning service is for you.

 

Together, we’ll create a tailored 12-month roadmap designed to help your business scale sustainably.

​

  • Clarity on Business Goals – Define your vision and set achievable targets.

​

  • Marketing & Sales Strategy – A step-by-step plan to increase visibility and revenue.

​

  • Content & Messaging Plan – Align your brand voice with your business strategy.

​

  • Quarterly Check-ins – Keep your momentum going with ongoing support and accountability.

 

Best for: Business owners ready to move beyond day-to-day struggles and build a long-term plan for success.

​

Priced from $2,950 + GST

New Zealand Dollars

10.jpg

COPYWRITING SERVICES

WORDS THAT WORK FOR YOUR BUSINESS

Your messaging matters. If you're launching a new website, refining your marketing, or improving conversions, I write copy that speaks directly to your audience and drives action.

​

  • Website Copy – Clear, compelling words that showcase your brand and convert visitors into customers.

​

  • Sales & Landing Pages – Persuasive messaging that turns interest into action.

​

  • Email Marketing – Nurture relationships, boost engagement, and increase sales.

​

  • Social Media Content – Strategic posts that attract and connect with your ideal audience.

​

And much more…

 

Best for: Business owners who need copy that connects, converts, and sells.

​

P.O.A.

10.jpg

BRAND POSITIONING

DEFINE YOUR MESSAGE, STAND OUT IN YOUR MARKET

Struggling to explain what makes your business different? I help you develop a clear, compelling brand message that attracts the right people and sets you apart from the competition.

​

  • Ideal Customer Clarity – Understand exactly who you’re targeting.

​

  • Brand Story & Messaging – Create a message that resonates.

​

  • Unique Value Proposition – Pinpoint what makes your business stand out.

​

  • Marketing Strategy Alignment – Ensure your messaging is working across all platforms.

​

 

 

 

 

Best for: Businesses that need a strong, consistent brand presence to attract more of the right customers.

​

Priced from $1,450

New Zealand Dollars

10.jpg

BUSINESS STRATEGY

THE 12-MONTH GROWTH BLUEPRINT

If you’re serious about growth but don’t know what steps to take next, this strategic business planning service is for you.

 

Together, we’ll create a tailored 12-month roadmap designed to help your business scale sustainably.

​

  • Clarity on Business Goals – Define your vision and set achievable targets.

​

  • Marketing & Sales Strategy – A step-by-step plan to increase visibility and revenue.

​

  • Content & Messaging Plan – Align your brand voice with your business strategy.

​

  • Quarterly Check-ins – Keep your momentum going with ongoing support and accountability.

 

Best for: Business owners ready to move beyond day-to-day struggles and build a long-term plan for success.

​

Priced from $2,950

New Zealand Dollars

FAQs

Check out  Frequently Asked Questions below:

  • What kind of businesses do you work with?
    I work with small and medium-sized businesses across various industries. If you’re a startup needing clarity, an established business refining your brand, or a company looking to scale, I provide tailored strategy and copywriting solutions to support your growth.
  • How do I know which service is right for me?
    If you need compelling marketing copy (words), my copywriting services are the best fit. If you’re struggling to position your brand effectively or to define your target audience, my brand positioning service will help. If you need a long-term business strategy, the 12-Month Growth Blueprint is for you. Not sure? Let’s chat! I can help you decide.
  • Do you offer one-off projects or ongoing support?
    Both! You can hire me for a single project (like website copy or brand messaging) or long-term support (such as a 12-month strategy plan or ongoing content creation).
  • What’s your process like?
    Discovery Call – We start with a call to discuss your goals, challenges, and what you need help with. Proposal & Agreement – I send a detailed proposal outlining the scope, timeline, and investment. Once approved, we move forward. Kick-off Call – We dive deeper into your business, brand, and strategy to ensure alignment before work begins. Strategy & Planning – I create a structured roadmap tailored to your business, covering key messaging, positioning, and content strategy. Execution – I develop compelling copy, refine your brand positioning, or build a long-term business strategy, ensuring it aligns with your vision and goals. Review & Refinement – You receive drafts for review, with opportunities for feedback and revisions to ensure the best results. Ongoing Support – Depending on your service, I provide follow-up strategy sessions, content updates, or additional guidance as needed.
  • How long does it take to complete a copywriting project?
    It depends on the size and complexity of the project. Small projects (like social media content) can take a few days, while larger ones (like website copy) may take 2-4 weeks. I’ll always give you a clear timeline upfront.
  • How much do you charge for copywriting?
    Pricing depends on the scope of the project - whether you need a full website rewrite, sales emails, or social media content. I offer custom quotes based on your needs. Get in touch, and I’ll provide a transparent breakdown.
  • What if I need revisions?
    No problem! I include one or two rounds of revisions (depending on the project) to make sure the final copy aligns with your vision.
  • What is brand positioning, and why does it matter?
    Brand positioning defines how your business stands out in the market. It ensures your messaging, visuals, and overall identity attract the right customers and set you apart from competitors. A strong position builds trust, credibility, and long-term customer loyalty.
  • How can your brand positioning service help my business?
    I help you clarify your brand’s unique value, develop a compelling brand message, and create a positioning strategy that connects with your target audience. This includes brand messaging frameworks and tone of voice development to ensure consistency across all touchpoints.
  • What if I already have a brand but feel like it’s not working?
    If your brand isn’t attracting the right clients or feels inconsistent, I can refine and reposition it to better align with your business goals and target market. A brand refresh can make all the difference in how your audience perceives you.
  • What is the 12-Month Growth Blueprint?
    It’s a custom roadmap designed to help you grow your business with a clear, actionable plan. We define your business goals, marketing strategy, messaging, and key actions for the next 12 months. It includes quarterly check-ins to keep you on track.
  • How is your business strategy service different from coaching?
    While business coaching focuses on personal development and mindset, my strategy service is about practical, actionable plans to grow your business. I focus on tangible results, clear strategies, and implementation support.
  • Can you help me with marketing strategy as well?
    Yes! A solid marketing strategy is a key part of business growth. I help you identify your ideal audience, brand messaging, and content strategy so you can market your business effectively.
  • How do we get started?
    Easy! Fill out the contact form, and I’ll be in touch to book a free discovery call. We’ll chat about your business needs and see if we’re the right fit to work together.
  • Do you work with businesses outside New Zealand?
    Yes! I work with clients globally. While I’m based in the Bay of Plenty, New Zealand, I collaborate with businesses across different time zones via Zoom, email, and online collaboration tools.
  • What’s your payment process?
    I require a 50% deposit to secure your spot, with the remaining balance due upon project completion. For long-term strategy services, we can arrange monthly payment plans.

Not sure?

BOOK A DISCOVERY CALL

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