BRAND POSITIONING

Photo of Catherine Rollerson standing outside infront of green leafy shrubs

Define Your Message, Stand Out in Your Market

Struggling to explain what makes your business different?

Brand positioning is about creating a clear, compelling message that communicates your value, resonates with your audience, and sets you apart from the competition.

I’ll help you define your brand’s position in the market, ensuring your message is consistent, authentic, and strategic.

HERE'S WHAT WE'LL WORK ON

together

Ideal Customer Clarity – We’ll pinpoint exactly who you’re targeting and how to speak directly to their needs, wants, and pain points.

Brand Philosophy, Mission & Vision – We’ll refine your brand’s philosophy, mission statement, and vision to ensure they align with your business goals and the people you serve.

Brand Story & Messaging – We’ll write a brand story that’s authentic and compelling, ensuring your message resonates with your target audience.

Unique Value Proposition (UVP) – Together, we’ll identify what makes your business unique and why your customers should choose you over your competitors.

Brand Personality & Essence – We’ll define your brand’s tone of voice, personality, and essence, helping you communicate authentically and consistently.

Marketing Strategy Alignment – I’ll ensure that your messaging is aligned with your overall marketing strategy, so it works across all platforms, from social media to your website.

Brand Tone of Voice – Together, we’ll establish the right tone for your written communications. Whether you’re formal, friendly, or somewhere in between, we’ll make sure your voice speaks directly to your audience.