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ABOUT ME
Helping Your Business Grow with Smart Strategy & Powerful Messaging
Clear direction. The right words. Real results.
Hi, I'm Catherine
Helping You Build a Stronger, More Strategic Business
​With over 20 years of experience in marketing, sales, and business strategy, I help small and medium-sized businesses like yours gain clarity, develop a plan, and communicate effectively - so you can grow with confidence.​​
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Strategy, Messaging & Copy That Drive Results
Running a business comes with big decisions. You know your product or service is valuable, but positioning yourself effectively and creating messaging that resonates? That’s where I come in.
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I offer three key services designed to help your business stand out and succeed:
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Business Strategy & Planning – Feeling stuck or unsure of your next steps? I’ll help you create a clear, practical roadmap tailored to your goals, so you can move forward with focus and confidence.
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Strategic Brand Positioning – Struggling to explain what makes your business different? I’ll help you define your brand message, attract the right customers, and build a strong, consistent presence in your market.
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Conversion-Focused Copywriting – Your words should do more than just sound good - they should drive action. I write website copy, email marketing, sales pages, and more, ensuring your messaging connects and converts.
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With decades of experience working with businesses across industries, I know what works and what doesn’t. My mission is to help you simplify your strategy, strengthen your brand, and communicate with confidence - so you can achieve real, measurable growth.
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YOUR SUCCESS
is my priority
I love helping businesses like yours thrive.
​I know how overwhelming it can be to juggle everything - marketing, messaging, planning - while also running the day-to-day. That’s why I focus on providing clear, practical advice and copy that works.
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I believe business growth doesn’t have to be complicated. If you need help refining your strategy or creating messaging that truly speaks to your customers, I’m here to make things simple, effective, and stress-free.
I Listen. I Plan. I Write. You Succeed.
Growth starts with a solid strategy and the right words.
Here’s how I help:
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I listen. I take the time to understand your business, challenges, and goals.
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We create a plan. Whether it’s a full business strategy or a content plan, I provide a clear roadmap.
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We bring it to life. Through strategic action and compelling copy, we put the plan into motion.
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You’ll always know what’s happening, and I’ll make sure you have everything you need to see results.
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I hold a Bachelor of Management Studies degree with a double major in Marketing & International Management and Strategic Management & Leadership.
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Over the past 20+ years, I’ve worked across marketing, sales, export, and business strategy - helping businesses from local New Zealand startups to major global corporations refine their strategy and messaging.
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Now, my passion is helping small and medium businesses gain clarity, build momentum, and grow sustainably through strategic planning and powerful communication.
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These days, I live in the Bay of Plenty, New Zealand, with my husband and three young children, balancing business strategy with life on our kiwifruit orchard.
From Global Brands to Local Businesses
– Insights That Make a Difference
Experience That Delivers Results
Credentials & Affiliations
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