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Words That Work. Strategy That Sells.
Messaging that’s designed to bring in leads, build trust, and get results.
Hi, I’m Catherine Rollerson. With over 20 years of experience in sales, marketing, and business strategy, I know what it takes to help small and medium businesses grow. I don’t just write words - I develop strategic messaging that connects, converts, and builds momentum.
Need powerful copy or a clear business strategy? I’ll help you attract the right customers and keep them engaged.
Catherine x
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DOWNLOAD
your free guide
5 Messaging Mistakes That Are Costing You Customers
– And How to Fix Them
Is your messaging missing the mark?
Discover the 5 most common mistakes businesses make when talking to their audience - and learn simple, actionable ways to fix them.
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Identify what's holding your messaging back.
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Get practical tips to connect with your ideal customers.
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Start seeing results from your marketing efforts.
From Ideas to Impact
I combine expert copywriting with strategic business insights to ensure your brand stands out and keeps growing.
From website content and email campaigns to newsletters and full-scale business communication plans, I deliver messaging that’s clear, persuasive, and aligned with your goals.
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Copywriting Services: Website content, emails, social media, newsletters, blogs, and more.
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Strategic Marketing Plans: Align your messaging with business goals for long-term growth.
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Brand Positioning: Clarify your unique value, establish a consistent brand voice, and communicate it effectively with strategic brand tone guides.
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Your vision, translated into action-driven words and strategies.
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Expert Guidance. Proven Experience.
I bring two decades of hands-on experience in business growth, marketing, and strategic communication. I understand what makes customers take action, and I use that knowledge to write messaging that works.
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✔ Custom Copy & Strategy: Everything is tailored to your brand’s needs.
✔ SEO Expertise: I help your business get noticed online.
✔ Clear Communication: No guesswork - I keep you informed every step of the way.
✔ Results-Driven Approach: It’s not just about words; it’s about business success.
A Strategy Helps You Stay Focused, Make Better Decisions, and Grow
Having a clear strategy is one of the most important things you can do for your business.
Here’s why:
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1. Gives You Clear Direction
A strategy helps you know exactly where your business is headed. It gives you a sense of purpose, so you and your team are all working towards the same goal.
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2. Helps You Make Smarter Decisions
When you have a strategy, decision-making becomes a lot easier. You’ll be able to see which choices will help your business grow and which ones are distractions.
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3. Drives Business Growth
A good strategy helps you spot new opportunities and address challenges before they become problems, making it easier for your business to grow in the right way.
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4. Helps You Understand Your Customers
With a strategy, you can better understand your customers’ needs and create products or services that will really resonate with them, building loyalty and satisfaction.
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5. Makes Things Run More Efficiently
A strategy keeps you focused on what matters most, saving you time and money, and ensuring your business runs more smoothly.
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6. Supports Long-Term Success
A strategy isn’t just about dealing with today’s issues; it’s about setting your business up for success in the future, helping you stay on track and grow over time.
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Seamless Collaboration. Reliable Results.
When we work together, I make the process easy and effective. Expect clear timelines, honest advice, and high-quality results - delivered on time, every time.
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✔ On-Time Delivery: Your deadlines matter. I meet them.
✔ Strategic Insights: Get more than words - get a roadmap to success.
✔ Long-Term Support: Need updates or ongoing strategy? I’m here when you need me.
What You Can Expect
What my
CLIENTS SAY
Recent
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Credentials & Affiliations
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